Privacy Policy
Last updated: September 2026
Compare Waste Derbyshire ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Compare Waste Derbyshire is a free quote comparison service connecting customers with vetted, licensed third-party waste removal companies in Derby and Derbyshire. We are not a waste carrier and do not transport, collect or dispose of waste ourselves.
Compare Waste Derbyshire is a trading name of Dean Johnson, a sole trader based in Nottingham, who is the data controller for the personal data described in this policy.
Data controller contact: dean@comparewastenottingham.co.uk
2. What data we collect
When you submit a quote request via our website or phone us, we collect:
- Your name
- Your phone number
- Your postcode
- The type of waste removal you need
- Any additional details you choose to share
When you visit our website, we may also collect (only with your consent via the cookie banner):
- Anonymised usage data via Microsoft Clarity (page views, clicks, scroll behaviour, session recordings with form inputs and personal details automatically masked)
- Your approximate location (city level only)
- Browser type and device information
- How you arrived at our site, for example whether you clicked one of our Google adverts, and whether you went on to send a quote request (via Google Tag Manager and Google Ads)
Our hosting provider, Cloudflare, also processes your IP address and basic technical information to deliver the website securely and protect it from attacks. This happens whether or not you accept cookies.
3. How we use your data
We use the data you submit for the sole purpose of connecting you with suitable, licensed waste removal companies in our partner network. Specifically:
- To pass your enquiry to up to 3 vetted partner companies in your area
- To contact you ourselves if any clarification is needed
- To improve our service based on aggregated, anonymised website usage data
- To measure how well our Google adverts work, if you have accepted cookies
We will never sell your data to third parties, use the details you enter in our quote forms for advertising, or share them with anyone outside of our pre-vetted partner network without your consent.
4. Legal basis for processing
We process your data under the following lawful bases:
- Consent — you give us your details voluntarily to receive quotes
- Legitimate interest — to provide the service you requested, keep our website secure and improve it
- Consent — for analytics and advertising cookies, which are only used if you click "Accept" on our cookie banner
5. Who we share your data with
We share your enquiry details with up to 3 pre-vetted partner waste removal companies operating in your postcode area. Each of our partners is independently registered with the Environment Agency as a licensed waste carrier and has agreed to handle your data in compliance with UK GDPR.
We also share technical data with the following service providers:
- Formspree (form submission delivery) — see Formspree privacy policy
- Microsoft Clarity (website analytics, only with cookie consent) — see Microsoft privacy statement
- Google (Google Tag Manager and Google Ads, for measuring our adverts, with cookies only after consent) — see Google privacy policy
- Cloudflare (website hosting, security, and forwarding emails sent to our address) — see Cloudflare privacy policy
Some of these providers may process data outside the UK, including in the United States. Where they do, they use legal safeguards approved under UK data protection law.
6. How long we keep your data
We retain quote enquiry data for 12 months from the date of submission, after which it is deleted. Microsoft Clarity recordings are automatically deleted after 30 days. Google keeps advertising measurement data in line with its own retention policies.
7. Cookies
We only use analytics and advertising cookies if you click "Accept" on our cookie banner:
- Microsoft Clarity cookies — to understand how visitors use our site so we can improve it. These do not contain personal identifying information.
- Google cookies (loaded through Google Tag Manager) — to measure whether people who click our Google adverts go on to request a quote. If you don't accept, Google's tags don't store cookies on your device, though they may send limited information without cookies, such as that a page was viewed, which Google uses only in aggregated form.
- Your cookie choice — we store whether you accepted or rejected cookies in your browser, so we don't ask again on every page. This is essential and always set.
You can change your cookie choice at any time by clearing your browser storage for this site. The banner will then appear again on your next visit.
8. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
To exercise any of these rights, email dean@comparewastenottingham.co.uk. We will respond within 30 days.
9. Complaints
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.
10. Changes to this policy
We may update this privacy policy from time to time. The "Last updated" date at the top will reflect any changes.